Productivity - Type Q

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While there has been less work done in the academic community to define Type Qs in Productivity, we have noted a strong link between this type and creativity. This may be due to the nature of Type Qs. These individuals are not intimidated by a lack of structure. They are typically flexible, spontaneous, and react well to change. In their work and lives in general, they lack rigidity and would happily classify themselves as “in the moment” sorts of people. Along these lines, Type Qs are known to very much value leisure. You won’t find Type Qs with busy schedules outside of work because it’s not about maximizing the enjoyment of their time when off, it’s simply enjoying whatever comes their way.

Type Description


Richard Branson

Founder, Virgin Group



Top Strengths



“Be willing to change because life won't stay the same.”

– Anonymous



Optimal Work Environment

Interview Prep

Find the team and work environment that best fit your type:

Highlight your unique strengths by thinking through these topics:

A great aspect of Type Qs is they tend to personally not mind the type of environment they work in – they’re very flexible. However, to get the most out of these individuals, it is advantageous for them to work in environments that lack exactitude, particularly with timeliness, and to have the ability to get what non-Qs would call “distracted” and what they would call “inspired.” Our speculation from our research is that these preferences for a more “easy-going” atmosphere may be linked to their creative nature within teams.

•Are there times when most of your friends are stressed but you feel relatively at ease? What advantage does that give you?

•Have you ever worked in a hectic, messy, or unstructured environment? How did you operate in this environment?

•Have other suggestions? Send us an email and we'll feature it here for other students!

Questions to Ask Yourself


How can I use what I like to do outside of work to improve what I do inside of work?

What are the parts of work or school that you feel most engaged?



In the past, what coach, teacher, or boss got the most out of me? How was it that they motivated me?

How do I create an environment that’s low-maintenance for me but not distracting or unappealing to others?




Richard Branson



Where most of the famous entrepreneurs we know dropped out of college, Sir Richard Branson beat them to the punch and dropped out of high school to start his first company. This first adventure was the making of Student Magazine. This is where Branson famously cold-called many a famous celebrity and interviewed them for his stories. With the success of Student and the proceeds he got from selling it, the obvious thing to do might be to use your connections in journalism and start up something else in media. Not for Richard Branson. Instead, he decided to start a record shop known as Virgin Records in a small little store in London. Again, with the success he saw from Virgin Records, which ultimately became a production studio as well, Branson categorically dismissed all the experts’ opinions that you couldn’t make a profitable airline to found his next business. Of course, we now know that Virgin Atlantic was an unprecedented success and gave Branson the means to start several other airlines and over 200 other companies.


Sir Richard Branson is a wildly intriguing person and a great fit for the Type Q archetype. Branson has taken a Type Q’s love to leisure to the extreme (which is common for him to do) by owning his own island for which he spends several months of the year at, Necker Island. Other examples of Type Q behavior can neatly be summed up in Branson’s personal motto: “screw it, let’s do it.” For Branson and the companies in the Virgin Group this has meant anything from starting a space tourism business to bending the rules to the furthest (and most entertaining) extent. One example of this is when he launched Virgin Cola and promoted its arrival to the US by driving down New York’s 5th Avenue in a tank and “firing” at the Coca-Cola sign in Times Square that had been rigged the night before with fireworks. The low-stress, spontaneous persona of Branson is characteristic of a Type Q. Lastly, his promoting and designing the Virgin Group as a fun and gutsy place to work and his role as a champion of ideas that he eventually hands off to business leaders in his organization is another hallmark of Type Qs.


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