Mindset - Type Q

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Type Qs in Mindset are excellent at putting plans and ideas to the test. They have the ability to spot weak-points and areas of potential risk and are key complements to creative teams. Opposite from their Type P counterparts, Type Qs tend to have a narrower set of interests in which they specialize.


These individuals would likely describe themselves as pragmatic and traditional. Because of this, Type Qs are more likely to solve a problem in a way that has been done before and has known outcomes as opposed to trying something new with unknown outcomes. Along this line of thought, they are systematic problem solvers who are aware of the best practices for any particular task.

Type Description


Eiji Toyoda

President, Toyota Motor Corporation



Top Strengths

Discerning Risk


“Prepare and prevent, don’t repair and repent.”

– Anonymous



Optimal Work Environment

Interview Prep

Find the team and work environment that best fit your type:

Highlight your unique strengths by thinking through these topics:

Type Qs will do their best work in structured environments that allow for specialization and value consistency. One of the most interesting things about this type is that, while not typically having interest in being creative, they are essential to creative teams. This is due to their preference for convention and analysis. When in teams with many Type Ps, they can bring the solutions down to earth by applying a healthy amount of skepticism. This ensures that the ideas that make it through have been rigorously tested and are the most likely to succeed in whatever circumstance they’re applied. For this reason, working with their Type P counterparts is quite rewarding.

•Think of times where you’ve had to make tough decisions. How did you approach it? How did you gather your information?

•How do you approach improving upon an already existing idea?

•Why do you value transparency of information and decision-making? How have you done this in your own work or in school?

•Have other suggestions? Send us an email and we'll feature it here for other students!

Questions to Ask Yourself


Why is it that I value consistency so much?

What’s the process behind my decision-making?



What opportunities am I most willing to try something unconventional? What’s the thought process behind this?

What subjects am I most interested in? What’s the theme across these subjects?




Eiji Toyoda



Shortly after the founding of Toyota Motor Corporation in 1933, Eiji joined his cousin Kiichiro Toyoda, the founder of the new company, to drive the adoption of automobiles in Japan. Trained as a mechanical engineer, Eiji was tasked with many key projects including the development of Toyota City (which remains the “mother plant” to this day) and production of the Toyota Corolla which was the first truly successful car in the largest auto market, the United States.


While overseeing some of the most critical years of Toyota’s growth as President (1967-1981) and Chairman (1981-1994), Toyoda’s lasting impact may also be felt in the creation of the core principles and competitive advantage of Toyota, known as The Toyota Way, and the creation of the Toyota Productions System alongside colleague Taiichi Ohno. The Toyota Production System called for standardization resulting in higher quality and less waste from a variety of different sources. Experts point to this as the foundation of Toyota’s steep growth. Today, Toyota is the world’s largest auto manufacturer and Japan’s largest corporation, doubling the revenue of its next closest competitor.


The language used in the Toyota Production System and The Toyota Way is emblematic of a Type Q. The Japanese phrase genchi gembutsu, which roughly translates to go and see the problem from the source, is a great example. Toyoda, like other Type Qs, prefers to gather the facts in the most objective and accurate way possible to make informed decisions. The less that is unknown, the better.


Toyoda himself is representative of one of the tenants of the Toyota Way: continuous improvement (kaizen). Eiji continued the carmaker’s, and family’s, legacy by building on the early success of the company, particularly through refining production methods. This resulted in bringing Toyota to global prominence as a considerable competitor with American and European carmakers. Furthermore, his work to reduce waste, standardize processes, and empower people alongside Taiichi Ohno proved to be the foundation of the manufacturing breakthrough that is more generally known today as lean manufacturing.


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